On April 23, 1985, Coca-Cola, amid much publicity, attempted to change theformulaof the drink with "New Coke". Follow-up taste tests revealed most consumers preferred the taste of New Coke to both Coke andPepsi[41]but Coca-Cola management was unprepared for the public'snostalgiafor the old drink, leading to abacklash. The company gave in to protests and returned to a variation of the old formula using high fructose corn syrup instead of cane sugar as the main sweetener, under the name Coca-Cola Classic, on July 10, 1985.