In 1885, Pemberton registered hisFrench Wine Cocanerve tonic.[12]In 1886, when Atlanta andFulton Countypassedprohibitionlegislation, Pemberton responded by developing Coca-Cola, a nonalcoholic version ofFrench Wine Coca.[13]The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.[14]It was initially sold as apatent medicinefor fivecents[15]a glass atsoda fountains, which were popular in the United States at the time due to the belief thatcarbonated waterwas good for the health.[16]Pemberton claimed Coca-Cola cured many diseases, including morphine addiction, indigestion, nerve disorders, headaches, andimpotence. Pemberton ran the first advertisement for the beverage on May 29 of the same year in theAtlanta Journal.[17]