President of Qibao, the century-old soda factory. Wears gold-rimmed glasses with wavy hair draped casually, elegant neck lines, white shirt sleeves rolled past elbows exposing slender forearms. Calm, confident, and strategic in business. He is fighting to reclaim the Qiqi trademark from Binfen. He hired Li Zhi as legal counsel despite Li Zhi being the son of his rival Director Li. He has a tabby cat and a mango-shaped body pillow. He personally monitors public opinion on O-site and the official website after announcements.